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Hi, hello, howdy —
Over the last ten years, I've had the joy of being the liaison between iconic brands and insanely talented creatives. Here, you'll find some of the fun things I've worked on with those brands over those years.
Zaxbys | Who's Got The Sauce Campaign Launch
In April of 2025, we introduced our new campaign work for Zaxbys, featuring the Sauce Boss played by none other than Omar Epps. Dripping with impeccable style and substance, he brings the sauce to every occasion. One part style guru, one part life coach, and the foremost authority on all things sauce at Zaxbys.
Zaxbys | 12 Chainz of Saucemas featuring 2 Chainz
This short social-led campaign featured 12 Chainz bringing the sauce for the 12 Days of Saucemas in December, promoting 12 days of the Zaxbys App deals for consumers. The campaign ran for 12 days with 12 individual assets for each deal.
Zaxbys | Dunk City
As an accompanying asset for the launch of our Sauce Boss campaign, Who's Got The Sauce, we created this brand asset that leaned all the way into sauce. Both metaphorically and physically.
Zaxbys | Make You Cold
Zaxbys brought back their wildly loved milkshakes in 2025, and we helped them bring it to life through this short campaign featuring their most popular flavor: Birthday Cake.
Zaxbys | Selfie
For this campaign, we launched Zaxbys latest new product, Quesadillas. Assets beyond this included full 360 across TVC, OLV, social (paid and organic), radio, and digital placements.
Etsy | Thank You, France Super Bowl Campaign
For Super Bowl LVIII, we created this campaign, 'Thank you, France' to also launch Gift Mode, the new AI powered search tool available through Etsy. Using their limited knowledge of the French, they’re able to find a thank you gift of epic proportions. Directed by Andreas Nilsson.
Etsy | Thank You, France Longform
The longer format of our Super Bowl LVIII ad for Etsy.
Etsy | Cowgirls
Another spot to launch Gift Mode by Etsy, this spot ran during the 2024 AFC Championship. The new feature uses their deep library of searchable “personas” to help turn your giftee’s interests into a perfect, memorable gift.
Etsy | Your Mission - Tim
In fall of 2023, we launched Etsy's newest holiday campaign using the infectious Mission: Impossible theme song. Directed by Steve Rogers through Biscuit Filmworks, we told a spy-inflected story through the perspective of the gifters seeking the right gift for their inscrutable loved ones. The work tells the stories of our gifters who employ espionage tactics to get gift ideas, then search Etsy to find the perfect gift. The entire campaign ran in both the US and UK markets.
Etsy | Your Mission - Niece
"Niece" film for Etsy's 2023 holiday campaign using the Mission: Impossible theme song.
Etsy | Your Mission - Dad
"Dad" film for Etsy's 2023 holiday campaign using the iconic Mission: Impossible theme song.
Etsy | Your Mission - Twins
"Twins" film for Etsy's 2023 holiday campaign using the infectious Mission: Impossible theme song.
AI | Arnold Intelligence
To launch Arnold Schwarzenegger's new book, Be Useful, we partnered with Penguin Press to bring some of Arnold's life advice to life in an unique way...
Ocean Spray | Don't Clown
To promote Ocean Spray's 'better for you' products, we launched a campaign showcasing how their products can encourage and inspire you to do anything. Our story setting sensationalizes the act of self-belief, with a full bottle of juice serving as a humorous catalyst of motivation.
Ocean Spray | Power Your Holiday
In the fall of 2022 Ocean Spray released a new spin on an iconic Thanksgiving family dinner staple: Power Your Holidays. The campaign takes the jiggle of Ocean Spray's gelatinous Cranberry Sauce to new, and delightfully strange height.
Oikos | How Strong?
Oikos launched their third Super Bowl ad in 2022 featuring Deion Sanders and his son, Shadeur Sanders, competing in an Oikos’ battle of strength ad. As Oikos pushes to challenge the yogurt norm of drab and boring, they continued their positioning of strength in this short by showing people they can gain and maintain their strength with Oikos Pro and Oikos Triple Zero.
Silk | Greek Yogurt
For Silk, we created a library of assets all laddering up to our Milk of the Land campaign set to the beat of Daft Punk's iconic track, "Technologic".
Essentia Water | Print Campaign
In the middle of COVID-19, Essentia Water didn't drop the ball. Instead of pulling back and hiding in the shadows, the brand decided to speak up and speak out to their audiences. They re-launched their 2019 campaign with new messaging, this time speaking to the resilience of the American people. This campaign lived throughout the summer of 2020 in digital, social and OOH spaces.
Meta | Longboard Family
Continuing our work for Facebook's first ever Olympics campaign, we focused in on a Facebook Blue App Group, Longboard Family with members from across the globe. Working together with director FKA twigs and a group of unbelievably talented longboard dancers, we brought the beautiful world of longboard dancing to life while also showing how Facebook Groups bring people together to connect, learn, teach, and grow when they find each other.
Meta | Skate Nation Ghana
Facebook launched their first ever Olympics campaign through depicting the true stories of how Facebook apps have connected skateboarders around the world and how the sport has evolved with the help of Facebook technologies and platforms.
Meta | Good Ideas Deserve To Be Found
Iconic singer/actress/model Grace Jones, famous for defying norms and breaking barriers, voices a short film from Facebook touting the platform's advertising tools that help small businesses forge closer relationships with customers.
Shell | Fuel For Thought
Is it time to un-think what you think you think about premium fuel? In this motion control one-shot for Shell, we worked with an amazing team launching their new V-Power Nitro+ Gasoline. The 360 campaign ran at a national scale with over 80+ OOH/DOOH units across the USA. This campaign sought to capitalize on key benefits to encourage consumers to make the switch to Shell V-Power Nitro+ Gasoline.
Harley-Davidson | Night Trails
In 2019, Harley-Davidson introduced their newest electric bike, the LiveWire. In this work, we created one key film focused on highlighting the new electric bike, and five other films to compliment the other Motorcycles being released in the 2019 Model Year. Outside of the campaign work, we also developed multiple print executions, a 45 page literature book, and over 300+ social posts to aid in awareness and ultimately drive purchase intent.
Pennzoil | Exorcising the Demon
In yet another film by Pennzoil, created in the summer of 2017, the motor oil took on the fastest production car ever made, the 2018 Dodge Challenger SRT Demon. With 100% real driving, supported by real motor oil, we launched a full campaign aimed at encouraging consumers to take the dare and Make the Switch to Pennzoil.
Pennzoil | Escaping the Ring
In a full 360 campaign for Pennzoil, owned by Shell, we centered this final film in the series around the Nürburgring, the racetrack of all racetracks and the Green Hell of all circuits. With a lap finish time of just 7 minutes and 38 seconds, the BMW M4 CS proved the Nüburgring’s 73 treacherous turns and 12.9 miles of steep gradients and elevation changes are no match for the competition sports car, powered by Pennzoil motor oil.
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